In many Mexican households, Día de los Muertos (or Day of the Dead) is a cause for celebration, not mourning. Los Angeles natives Estevan Oriol and Paul Rodriguez and Mexico City's Girl Ultra have different ideas about what Día de los Muertos means to them, but all of them involve Espolòn tequila in one way or another.
To read more about this campaign please visit: https://www.papermag.com/espolon-tequila-dia-de-muertos-2655475174.html?rebelltitem=8#rebelltitem8
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